Privacy
Policy.

1. Who we are

Al Safar & Partners Advocates and Legal Consultants (“the Firm”, “we”, “us”) is a law firm established in Dubai, United Arab Emirates, with offices at Saaha Offices 401A, Block D, Old Town Island, Downtown Dubai. This policy explains how we handle personal data collected through alsafarpartners.com (the “Website”). It is drafted with regard to UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and, for visitors in the European Economic Area, the EU General Data Protection Regulation (GDPR).

2. Data we collect

Data you provide. When you submit an enquiry, book a consultation, request a guide, or use our compensation calculator, we collect the details you enter — typically your name, email address, phone number, the practice area concerned, and your message. Please do not include confidential case detail in an initial website enquiry (see our Disclaimer).

Data collected automatically. We collect technical and usage data through cookies and similar technologies: pages visited, referring source and campaign, approximate location (city/country level), device and browser type, and interactions such as calls placed or forms submitted. We also record how you first found us (for example a search engine or advertisement) to understand which of our communications are useful.

3. Why we use it

We use personal data to: respond to and manage your enquiry; schedule consultations; send you materials you request; operate, secure and improve the Website; measure the performance of our publishing and advertising; and comply with legal and regulatory obligations applicable to law firms in the UAE. We do not sell personal data.

4. Cookies and similar technologies

The Website uses the following categories:

Essential. Strictly necessary for the Website to function (for example, remembering your cookie preferences and spam-protection on forms). These do not require consent.

Analytics. Google Analytics 4 cookies (e.g. _ga) help us understand how visitors use the Website in aggregate.

Advertising. Google Ads tags and cookies (e.g. _gcl_au) measure whether our advertising leads to enquiries, and may be used to show relevant advertising.

Local storage. We store limited attribution data in your browser (such as the campaign that brought you here) so that, if you contact us, we understand which of our communications was helpful.

Visitors in the European Economal Area, United Kingdom and Switzerland are shown a consent banner: analytics and advertising storage remain off unless accepted, in line with Google Consent Mode. You can change your choice at any time by clearing the Website's data in your browser, after which the banner will reappear.

5. Who we share data with

Service providers acting on our instructions: Google Cloud (secure hosting and lead database, with processing in Google Cloud regions), Google Analytics and Google Ads (measurement, as above), and Brevo (transactional email delivery of enquiry notifications). Providers process data under their own binding data-processing terms. We may disclose data where required by UAE law, court order, or regulatory authority.

6. Retention

Enquiry records are retained for as long as needed to handle your matter and to meet the Firm's professional record-keeping obligations, after which they are deleted or anonymised. Analytics data is retained per Google Analytics' standard retention controls.

7. Your rights

Subject to applicable law (PDPL, and GDPR where it applies), you may request access to, correction of, or deletion of your personal data; object to or restrict certain processing; and withdraw consent where processing is based on consent. To exercise any right, contact us at reception@alsafarpartners.com or +971 4 422 1944. We will respond within the timeframes required by applicable law.

8. Security

Data submitted through the Website is transmitted over encrypted connections (HTTPS) and stored on access-controlled infrastructure. No method of transmission or storage is perfectly secure; we apply proportionate technical and organisational measures appropriate to a law firm's obligations of confidentiality.

9. Links to other websites

The Website may link to third-party websites. We are not responsible for their content or privacy practices; review their policies before providing personal data.

10. Changes and contact

We may update this policy from time to time; the date above reflects the latest revision. Questions about this policy or our data practices: reception@alsafarpartners.com.